Pricing

Because it isn't free for us to run. Each page audited means downloading its images and sending them to a vision model, at roughly 5–15¢ per page, depending on image size. A rule-based scan is nearly free to run at any volume; a vision check that opens image files isn't. The caps on the free tier and the page limits on paid plans both trace back to that one cost.

One URL you've told us to watch. Every week we refetch it, rerun all 16 rule checks, and compare it against the last time we looked. If an image file or its alt text has changed, we rerun the vision audit on that page; if the images are byte-for-byte what they were, we don't — a new heading or a renamed form label changes the rule results without giving the vision model anything new to look at — there's nothing new to judge, and we're not going to bill you for re-reading an identical page.

Your page count covers both checks together — the weekly rule scan and the vision audit run on the same set of monitored pages, and there's no separate unlimited-rules tier on a paid plan. If you want to spot-check a page you haven't added yet, the free public scanner (up to 5 runs a day) works on any URL outside your plan.

Up to six per page, chosen from the images that carry meaning. If a page has forty images we do not open all forty — the vision cost would be roughly seven times higher per page, and the pricing above assumes we don't. The rule checks still cover every image on the page; it's specifically the "is this description actually true of the picture" step that's capped at six.

We'd rather tell you the number than let you assume it's unlimited. If you have pages where six isn't enough — a product gallery, a photo essay — email us and we'll talk about what a higher cap would cost.

Nothing breaks and nothing gets charged automatically. Pages beyond your limit simply aren't added to the weekly vision audit, and we tell you plainly in the dashboard that they're waiting. You raise your page count when you want to — the price changes only when you change that number.

This is deliberate. Plenty of tools quietly meter you and land a bigger invoice at the end of the month. Your bill here is whatever your plan and page count say it is.

Yes. There's no contract and no lock-in period. Once you're set up, cancelling is self-serve through the billing portal linked from your account page. During early access, emailing hello@gotalt.com and asking us to stop works just as well.

Not a formal one — during early access, signing up starts you on a paid plan directly rather than a time-limited trial. What we'd point you to instead is the free tier: one deep AI audit and one alt text check a day, which is the same underlying check the paid plans run on a schedule. You see the entire result — we don't blur the findings and ask you to pay to read them. Try it on a few real pages before emailing us about Professional or Agency.

It can be. We tune the vision model to stay quiet rather than guess, but false positives and false negatives both happen. Every issue on a paid plan comes with an evidence log — the image, its alt text, and the model's reasoning — so you can see exactly why it was flagged and judge for yourself. We only keep that record for what was flagged; an image that passed isn't logged anywhere, so if you want to know why one wasn't flagged, that's a judgment call you make by looking at it. Treat the audit as a strong first pass, not a final ruling — you know your images and their context better than any model does.