got alt?

Find out whether the pictures on your site still make sense to people who can't see them. GotAlt is a free accessibility checker that opens your real images and tests whether their alt text is true, not just present. Run the free scan below. Add weekly monitoring and you hear about a break at the next check, not months later.

Free · No signup · Real WCAG checks, no overlay widgets

Not ready to hand over a URL? See a real report first · Just want the image check? Check if my alt text is actually right

What changes when your pages are checked every week

Know your images still make sense

People who can't see a picture depend on its alt text to know what it shows. GotAlt opens your real images, up to six per page, and checks that each description is true of its picture. Repeated every week on the pages you monitor, it tells you where things stand now, not where they stood the last time someone looked.

Hear about a break at the next weekly check, not months later

A redesign, a theme update or a swapped product photo can leave an image description wrong, and nothing on the page says so. The weekly check emails you when it finds a new critical or serious issue, so what used to be a surprise is an email you can act on while the cause is still easy to trace.

A dated record, ready when someone asks

A client, a colleague or your developer wants to know what was checked and when. Each issue in your dashboard keeps its history: when it was first seen, when it was last confirmed and what the recent checks on that page did. Export the list as a CSV file or print a report. It records what was checked and when. It is not a certificate.

Selling to the EU? Check before anyone asks

Know where your pages stand before a customer or an advocacy group tells you. The European Accessibility Act has applied since June 28, 2025, and enforcement has begun: French advocacy groups put four grocery retailers on formal notice in July 2025, and in June 2026 a French court ordered one of them to make its website and app accessible (reported by Handicap.fr). The Act covers most companies selling online to EU consumers, wherever they're based; microenterprises providing services are exempt. A weekly check is how you keep knowing. Read our EAA guide, answer a few questions in which accessibility laws apply to me? or compare accessibility laws by country. This is general information, not legal advice.

Catch the failures that show up most

Missing alt text and unlabeled form fields are among the most common failures WebAIM finds on home pages (WebAIM Million), and both are exactly what this scan finds. Meanwhile, federal website-accessibility filings under the ADA rose from 2,452 in 2024 to 3,117 in 2025 (ADA Title III tracker). Public-sector sites have their own deadline: Title II now lands in April 2027 for larger entities and April 2028 for smaller ones. Not sure what a rule means? Read all 86 WCAG 2.2 success criteria in plain English.

Nothing to install, nothing to maintain

GotAlt never changes your site. It reads your pages and tells you what it found, so there is no widget to maintain and nothing running on your visitors' screens. The FTC ordered accessiBe to pay $1,000,000 in April 2025 over claims that its AI tool could make any website meet WCAG. Fixing accessibility means fixing the HTML. What the FTC actually found.

What the scan checks

  • Images missing alt text
  • Placeholder alt text ("IMG_1234.jpg")
  • Form fields without labels
  • Links with no accessible name
  • Buttons with no accessible name
  • Missing page language
  • Missing page titles
  • Heading structure (best practice)
  • Iframes without titles
  • Zoom disabled on mobile
  • Keyboard focus-order hijacks
  • Elements hidden from screen readers
  • Timed refreshes and redirects
  • Autoplaying media
  • Duplicate element IDs (best practice)
  • …across your key pages

Found missing alt text? Fix it in minutes with our free AI alt text generator.

Why most scanners miss most problems

Most automated accessibility testing is built on open-source rule engines. They are fast and free to run, which is why unlimited rule-based scanning is widely available. But they can only answer one kind of question.

What a rule engine asks

  • Does this image have an alt attribute?
  • Does this input have a label?
  • Is this heading level in sequence?
  • Is this contrast ratio above 4.5:1?

Answerable by reading the HTML. By common estimates, roughly a third of WCAG (how we count).

What GotAlt also asks

  • Does that alt text actually describe the image?
  • Does that label tell the user what to type?
  • Does that heading describe what follows it?
  • Would "read more" mean anything out of context?

Answerable only by judgment. We fetch the real images and read the real content.

Every deep audit fetches your images and puts each one through a vision model, page by page. That is why GotAlt prices by monitored page rather than selling unlimited scans, and why it finds problems a rule engine passes. The longer argument, including where rule engines beat us.

For agencies and in-house teams

Agencies get a service they can offer every client. In-house teams get a standing answer for a manager, a colleague or a developer who asks where the site stands and what changed.

A recurring service for every client

Give each client a weekly check of their pages and you walk into every conversation knowing what was checked, what changed and what is fixed. One pool of pages (100 included, then $1.30 each) covers as many client sites as you manage, and each client's share of the pool is shown so you know what to charge them.

Findings a client can act on

"14 images missing alt" is a ticket. "The alt text on this product photo describes a different product" is a finding a client understands at a glance. And a broken nav component doesn't read as a separate error on every page: each problem is listed once, with how many times it occurs and examples of where, so your developer sees one component to fix instead of the same error repeated across pages.

A dated record for each client

When a client asks what was checked and when, you can show them. Every issue keeps its history in your dashboard: first seen, last confirmed and the recent checks on that page. Export the issue list as a CSV file or print a report for the client. We issue no badge and never claim anyone is "compliant"; we record what was checked and when.

Pricing

Free for checking your own work as you go. Paid for when you want your pages watched every week: you hear about a break at the next check, and you keep a dated record of what was checked and when. Plans are priced by the number of pages you monitor.

Site Image Check

$49 one time

  • A list of the images whose alt text may not match the picture, and a fix sheet to work through
  • Up to 50 pages for $49, or up to 250 pages for $149. No subscription
  • Every page gets the 16 rule checks, and up to six images a page, main-content images first, are judged against their alt text
  • One re-check within 30 days of the first check finishing. An automated check, not a manual audit
  • A full refund within 7 days of paying if the check could not run on your site or most of its flags are wrong

Check my site once from $49

Free

$0

  • 5 rule-based scans per day
  • 3 pages per scan + AI fix plan
  • 1 deep AI audit per day
  • Free AI alt text generator
  • Free in-browser tools, unlimited
Scan now

Agency

$229/month

  • 100 pooled pages, unlimited client sites
  • Know what to charge each client: per-client allocation of your pool
  • Alerts and a dated record for every client: everything in Professional, per client
  • +$1.30 per extra pooled page/month
Start Agency

What you are paying for is knowing. Every week, on the pages you choose, GotAlt opens up to six images per page and checks that each alt text is true of its picture, and you hear when something breaks. The plans carry a full refund within 7 days of your first payment, and you can cancel from your account page at any time. The Site Image Check has its own refund line, on its card above. Full pricing and what's in each plan.

What we don't claim

  • We are not an accessibility overlay and never will be. We change nothing on your site.
  • We do not assess or certify legal compliance, and no automated tool can. The FTC's $1,000,000 action against accessiBe concerned specific claims that its product would make sites WCAG-compliant and keep them that way automatically. See what was actually charged.
  • We cannot see everything. Computed color contrast, keyboard traps and focus order need a rendered browser or a human. Read the full list of what the scan can't check.

FAQ

Does a good score mean my site is legally compliant?

No, and be wary of any tool that says otherwise. Automated checks cover a meaningful part of WCAG (the technical standard behind the EAA, ADA cases, and Section 508), but full conformance also needs human review of things like contrast, keyboard flows, and content clarity. GotAlt finds the issues machines can find, tells you what's left, and helps you track progress.

Which laws does this relate to?

The scan checks WCAG success criteria, the standard referenced by the EU's European Accessibility Act (in force since June 2025), the US ADA and Section 508, the UK Equality Act, and most accessibility rules worldwide.

Does the EAA apply to my business?

Broadly: if you sell to EU consumers online, it likely applies, wherever your company is based. There's one notable carve-out: microenterprises providing services (fewer than 10 employees and under €2M turnover) are exempt. Accessibility can still matter for you regardless: ADA exposure, customer reach, and SEO don't have a headcount exemption.

What does the scanner actually do?

It shows you where a page is likely to stop making sense for someone who can't see it, and whether your image descriptions are true of the pictures. Two passes deliver that. The free scan fetches your page (plus up to two linked pages) and runs 16 rule-based WCAG checks on the HTML, the same class of checks other scanners run. The deep AI audit then downloads your actual images, up to six per page, and asks a vision model whether each alt text truly describes its image, and reads your link text and headings for clarity. We don't inject widgets or modify your site.

How is this different from other accessibility scanners?

You find out when an image description is wrong, not only when it is missing, and a weekly re-check tells you when that changes. A rule-based scanner reads your HTML and applies rules: is there an alt attribute, a label, a heading. GotAlt runs those checks too, and the scan is free. What it adds is the deep audit: it opens your images (up to six per page) with a vision model and checks that each alt text is true of the picture, then re-checks your monitored pages every week and emails you when a check finds a new critical or serious issue. That check finds problems that pass every rule engine cleanly.

Is my data stored?

Free scan and audit results are returned to your browser and not kept on our side. If you sign up for paid monitoring, that's different by design: we store the pages you ask us to watch and their weekly check history, because tracking change over time is the point. Full detail is in our privacy policy.

What about the alt text generator?

If the scan finds images with no alt text, a draft description for each one is minutes away. Drop the images into our free AI generator and get WCAG-friendly alt text to review and edit. 3 free images a day, after a one-time email.