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Wix accessibility: what Wix handles and what you do

Wix says its products are operable with a keyboard and that you, as site owner, are responsible for your content and design. Its Accessibility Wizard finds some issues but skips apps, checkout pages and anything it cannot detect. This guide separates what Wix handles from what you do, with sources.

Published . Last reviewed .

This page is general information, not legal advice. To see which laws may apply to your business, use the which-laws tool or read our accessibility laws overview. Every Wix fact below comes from Wix's own accessibility page or Help Center, was read on October 11, 2026, and links to its source. Wix does not date these articles, so menu names may change; if a step does not match your screen, check the linked article. GotAlt is not affiliated with Wix.

What Wix says it handles

Wix's accessibility page lists features that are built into the platform. These are Wix's statements. GotAlt has not tested them, and the right-hand column says which of them a scan of your published page could and could not confirm.

Wix's own statements about what the platform handles, and what a GotAlt scan can confirm
Wix says What a GotAlt scan can and cannot confirm
Wix products are operable with a keyboard. Cannot confirm. Keyboard operation needs real interaction, so press Tab through your published pages yourself.
A Skip to Content feature lets keyboard users reach the main content directly. Cannot confirm from a scan. Press Tab once on a published page and see whether it appears.
Focus rings appear automatically when a keyboard is being used. Cannot confirm. Focus styling is a visual state that a rule-based scan does not see.
Components have the correct semantics and ARIA attributes built in. Partly. A scan reads headings, labels, links and the page language in the HTML your page sends. It cannot judge what a screen reader announces.

On the same page, Wix says it cannot guarantee that use of its services meets all accessibility laws. It also names WCAG 2.0 there, while the Accessibility Wizard article says the Wizard's tasks are based on WCAG 2.2. Two Wix pages naming two versions is worth knowing before you quote either one; our which-WCAG-version guide explains why the version matters.

What stays with you

Wix's Help Center article on web accessibility describes the other side of the split. It recommends beginning with an accessible template in the Wix Editor, describes the Accessibility Wizard as a tool that scans Wix sites, locates potential accessibility issues and provides solutions, and says Wix cannot guarantee that sites you or your team build will meet your region's laws. It notes that regions may set requirements beyond international standards and recommends consulting an accessibility expert (Accessibility: About Web Accessibility).

The responsibility split on a Wix site, as Wix describes it
Task Wix says What that means for you
Content and design On its accessibility page, Wix says you are responsible for making sure the content and design are also accessible. It includes your images, text, graphics and site structure. Every photo, heading, color and layout choice you make sits outside the platform's built-in features.
Starting point Begin with an accessible template in the Wix Editor. Choose a template first, but your changes to layout, colors and content are still yours to check.
Finding issues The Wizard scans, locates potential issues and offers solutions. Even on a site built with accessibility in mind, Wix recommends running it for anything you missed. Run it, then read the Manual tasks tab, which lists what the Wizard can't detect.
Images, galleries and video Prepare visual media so it is accessible to visitors who cannot see it. You write the alt text for images and galleries and the descriptions for video.
Legal requirements Wix cannot guarantee a site you build will meet your region's laws, and says you are responsible for reviewing the local legislation that applies to you or your visitors. The legal question stays with you. See our ADA guide, the EAA guide and the laws overview.

The Accessibility Wizard: what it scans and what it skips

The Wizard runs from inside your editor. In the Wix Editor and the Studio Editor, go to Settings, choose Accessibility Wizard and select Scan Site. In the Wix Harmony Editor, click your site's name at the top left, scroll to Accessibility, click Fix Issues and then Scan Site (Using the Accessibility Wizard, Harmony Editor version).

Wix's article says the Wizard's tasks are based on WCAG 2.2. Results arrive in two tabs. Detected issues lists problems the Wizard found, split into site-wide and page-level items. Manual tasks, in Wix's words, displays actions or issues the wizard can't detect, with guidelines for things such as use of color and browser zoom (About the Accessibility Wizard). Treat that tab as a to-do list, not as optional reading.

The same article describes a separate Accessibility Monitor, which scans and flags potential issues on the published version of the site. That is the nearest thing in Wix to what a published-page scan does, and it still runs from inside your Wix account.

The article also lists parts of a site the Wizard does not support. These are among them:

  • The Content Management System (CMS) and Velo.
  • External and third-party apps.
  • Password-protected pages.
  • The side cart and checkout pages, including Wix Stores and Wix Bookings checkout.
  • Other Wix app pages, such as Wix Site Search, Wix Reviews, Wix Pricing Plans, Wix Loyalty Program and Wix Table Reservations. The article lists them all.

It is also only supported in a site's primary language, so secondary languages added with Wix Multilingual are not covered. If you sell through a Wix store, your cart, checkout and review pages sit in the gap, and a visitor who cannot complete checkout is the clearest failure a site can have. Test that path yourself with a keyboard.

How to add alt text in the Wix editor

Wix's image article gives separate routes for single images, galleries, decorative images and the Wizard's AI task (Preparing Your Images and Galleries). It describes adding text manually, one image at a time.

Where to add alt text on a Wix site
Image type Where to add the text
Single image Select the image, click its Settings icon and type a description under What's in the image? Press Enter to save.
Gallery image Open the gallery's Media Manager, select an image and enter its title on the right. Wix's article has you enter a title here; in Wix Pro Gallery a separate Alt Text field is for when you want the alt text to differ from the title. Write the title as real alt text.
Decorative image In the Accessibility Wizard, tick This image is decorative, it doesn't need alt text. Wix says an image that contains a link should not be marked decorative.
Several images on one page In the Wizard, open Detected issues, pick the page and choose Add alt text to images (Get started if some images lack text, Edit if all have it). Generate creates AI text for one image or, with one click, for the page's images; check each description, then Apply. The AI tool skips images marked decorative or that already have alt text, and does not support SVG or GIF files, which need text written manually.

Two cautions from the same article matter. The text is live only after you publish the site. And Wix says it cannot guarantee that AI-generated alt text is always completely accurate, so check every description it produces. A generated sentence can read well and still be wrong for the product it sits on. Our free alt text checker opens the published image and compares it with the description, which is the check a read-through of the text cannot do. For wording, see alt text examples, how accurate AI alt text is and alt text for product images.

<img src="bowl.jpg" alt="Hand-glazed blue ceramic bowl, 20 cm wide">
<img src="swirl.png" alt="">

The first example describes a product. The second is a decorative image with an empty value, which tells a screen reader to skip it; in Wix you reach that state with the decorative tick box, not by typing code. Decide which kind each image is with the W3C's alt decision tree or our alt text guide.

The Wizard and a published-page scan answer different questions

The Wizard and the Monitor work from inside your account. A scan of the published page sees what a visitor's browser first receives. Using both covers more ground, and neither covers everything.

Wix's Accessibility Wizard and Monitor compared with a GotAlt scan of the published page
Topic Wix Accessibility Wizard and Monitor GotAlt scan of the public page
Access needed Your editor and Wix account The public URL only. Nothing is installed and no login is needed.
Published site The Monitor scans and flags potential issues on the published version of the site Reads the HTML the live URL sends to a signed-out visitor
Alt text Prompts you to add it and can generate it with AI Reports images with no alt attribute and filename-style alt text; the deep audit opens up to six images per page and judges whether each description is true
Password-protected pages Not scanned Not readable, because the scan sees what a signed-out visitor sees
Third-party apps and Velo output Not scanned Seen only if the content is in the HTML the server sends first. Content a script adds after load is not checked.
What neither can check Listed as Manual tasks Computed color contrast, keyboard traps, focus order and screen reader announcements, listed on the methodology page

What a scan received from public Wix sites

On October 11, 2026 we fetched the home pages of two public sites whose page source names the Wix website builder. In both, the HTML sent by the server already contained the page's image elements, each with an alt attribute, so a scan of the published URL can read images and their alt text on a Wix page. We did not measure how many of those descriptions were correct. We also did not test checkout, members areas or app pages, so treat those as unconfirmed.

For the manual part, our testing guide walks through keyboard and zoom checks, the contrast checker tests a color pair against WCAG 1.4.3 (see the criterion explained), and the accessibility bookmarklet highlights issues on a live page.

What we do not claim

  • Neither the Wizard nor GotAlt can say that a Wix site meets WCAG, the ADA or the EAA. Wix says as much about its own services.
  • A scan may not see a Wix checkout, a members area or an app that loads after the page. We have not tested those.
  • A clean report means the checks we run found nothing, not that the site is accessible.

Where to look when a Wix page changes

  1. After a template or layout change

    Run the Wizard and read both tabs. Work through each Manual task on the published site, not only in the editor preview.

  2. After adding images or a gallery

    Write the alt text, or tick the decorative box where it applies. If you use the Generate task, read every description against its image, then publish.

  3. After publishing

    Run the free scan on your home page, a content page and a store or booking page. Compare its report with the Wizard's results and the Monitor's flags.

  4. After adding an app

    Use only the keyboard to open menus, fill forms and move through the cart and checkout. Check any third-party widget separately and ask its vendor about its accessibility.

  5. On a schedule

    Rescan after every edit batch. The most common accessibility errors list shows what usually returns.

If your site publishes an accessibility statement, see the accessibility statement guide and the statement generator. For the standard, read the WCAG 2.2 checklist and WCAG 1.1.1 Non-text Content. Other platform guides: WordPress, Squarespace, Webflow and Shopify. A general plan is in how to make a website accessible, and the risks of widgets are covered in our overlay comparison.

Sources and verification dates

Each page below was read on October 11, 2026. Wix shows no revision date on these pages. Our editorial policy explains how we re-check and correct pages.

Wix accessibility questions

Is a Wix site accessible by default?

Not automatically. Wix says its products are operable with a keyboard and recommends an accessible template, but it also says you are responsible for your content and design, and that it cannot guarantee sites you build meet your region's laws. Your images, colors, apps and checkout still need checking.

Does the Accessibility Wizard make my Wix site meet the law?

No. Wix states it cannot guarantee that. The Wizard also lists Manual tasks, which are actions or issues it can't detect, and it does not support parts of a site such as Velo, third-party apps, password-protected pages, the side cart and checkout pages.

Which WCAG version does Wix follow?

Wix's pages name two. The Wix accessibility page names WCAG 2.0, and the Accessibility Wizard article says the Wizard's tasks are based on WCAG 2.2. If you need to cite a version for your own statement or contract, name the one your obligation requires; see our which-version guide.

How do I add alt text to Wix gallery images?

Open the gallery's Media Manager, select an image and enter its title on the right. Wix's article has you enter a title there, and in Wix Pro Gallery a separate Alt Text field is for when you want it to differ from the title. Write the title as real alt text, then publish the site so it goes live.

Can I add alt text to many Wix images at once?

Wix describes adding alt text manually, one image at a time. For a whole page it offers an AI Generate task in the Accessibility Wizard, which skips images marked decorative or that already have alt text and does not support SVG or GIF files. Wix says AI-generated text may not always be completely accurate, so check each description.

Can GotAlt scan my Wix site?

Yes, if the page is public. GotAlt reads the HTML your site sends to a signed-out visitor, so there is nothing to install and no Wix login to share. It cannot read password-protected pages, and it may not see checkout steps or content that scripts add after the page loads.

My alt text is in the editor but not on my live site. Why?

Wix says alt text is live only after you publish the site. Publish, then scan the live URL rather than the editor preview.

Check what your published Wix pages show visitors

Scan a live page for missing alt text, unlabeled fields and empty links, then compare the report with the Wizard's results and its Manual tasks.

Scan my site for free See a real report first