Mediaratingcouncil.org
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The Media Rating Council audits and accredits media measurement services, helping set standards for accurate ratings across TV, radio, digital, and more.
See which media ratings services are accredited
The Media Rating Council (MRC) is a nonprofit organization dedicated to ensuring the quality and credibility of media measurement services. If you work in media, advertising, or research, you'll find the MRC at the center of setting and upholding standards for how TV, radio, digital, and other media audiences are measured.
On this site, you can learn about the accreditation process, explore current standards and guidelines, and discover which measurement services have met MRC's rigorous criteria. You'll also find resources about membership and updates on industry developments, making it a helpful hub for anyone interested in trustworthy media data.
Whether you're a media professional or just curious about how ratings are verified, the MRC website offers clear information about their self-regulatory role and how they support transparency and accountability in media measurement.
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