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IAB Tech Lab
IAB Tech Lab is a non-profit group creating open technology standards that help build trust and growth in the global digital advertising ecosystem.
Builds open standards for digital advertising
IAB Tech Lab is a non-profit organization focused on developing and promoting open technical standards for the digital advertising industry. If you work with online ads, digital media, or related technology, this site is a key resource for understanding and implementing industry standards that foster trust and growth.
On the site, you’ll find information about current standards, working groups, and membership opportunities. It’s designed for both individuals and companies interested in shaping or keeping up with the latest in digital advertising technology. Whether you want to join collaborative projects, get involved in public comment periods, or simply stay informed, IAB Tech Lab has a range of resources and events to help you connect and contribute.
With its focus on transparency, measurement, privacy, and supply chain improvements, the site supports a safer and more effective digital ecosystem. It’s a go-to hub for anyone invested in the future of ad-supported online content.
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