IAB is the digital advertising industry's hub for standards, research, education, and advocacy, helping media and marketing professionals stay informed and certified.
Set digital ad standards and access industry research
IAB (Interactive Advertising Bureau) is your go-to resource for everything related to digital advertising standards, best practices, and industry research. If you work in media, marketing, or digital advertising, IAB helps you stay on top of the latest trends, regulations, and innovations through comprehensive reports, news, and updates.
On the site, you can access economic research, explore policy and legal resources, and join professional development programs or certification courses. Whether you're looking for guidelines on brand safety, updates on digital ad spending, or opportunities to get involved in industry advocacy, IAB brings together the tools and knowledge you need to succeed.
With a focus on supporting professionals and organizations, IAB also offers learning centers, training, and ways to participate in shaping the future of digital advertising. It's a valuable hub for anyone who wants to deepen their expertise and have a voice in the evolving digital economy.
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