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Roy Morgan offers market research, data analysis, and consumer insights for businesses, with trusted reports and tools focused on Australia and New Zealand.
Access trusted market research and consumer insights
Roy Morgan is a comprehensive market research platform that helps you understand consumer behavior, brand trust, and industry trends—especially within Australia and New Zealand. Whether you're interested in analyzing customer confidence, tracking brand reputation, or exploring segmentation analytics, the site offers a wide range of tools and reports to support your business decisions.
You can dive into detailed research findings, access the latest consumer confidence updates, or browse award-winning reports tailored to different industries. The site also provides unique segmentation tools like Helix Personas and values-based analytics to help you ethically target audiences and refine your marketing strategies.
If you want to stay informed about the latest market trends or need data-driven insights to guide your organization, Roy Morgan makes it easy to explore, subscribe, and purchase the research and tools most relevant to your needs.
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