PBC provides detailed readership and advertising reach data for Polish press titles to help analyze media audiences and campaigns.
Explore detailed Polish press readership data
PBC - Polskie Badania Czytelnictwa offers comprehensive data on readership and advertising reach for various Polish press titles. You can explore reports and audit results that show how many people read different magazines, newspapers, and other periodicals. This helps you understand the audience behind the media.
The site is designed for advertisers, media planners, and publishers who want to analyze media consumption and advertising impact in Poland. You can access research results, methodology details, and tools like the PBC Planner to support your media planning and evaluation.
Whether you want to check the reach of a specific title or compare different publications, PBC provides clear, up-to-date insights. The site also offers contact details and options to request audits or include new titles in their research, making it a practical resource for media professionals.
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