Lotame helps marketers connect and activate data for smarter advertising with tools for audience curation, data collaboration, and identity solutions.
Connect and activate audiences for smarter ads
Lotame is designed to help marketers make the most of their data by offering powerful tools for audience management, data curation, and identity solutions. With Lotame, you can build, enrich, and activate addressable audiences, making your advertising efforts more precise and effective.
The platform brings together data collaboration and insights, allowing you to use first-party data, enhance audience segments, and reach the right people across channels, including connected TV (CTV). Its identity resolution services help you connect data points for a more complete customer view, supporting smarter targeting and personalization.
Whether you're looking to onboard and manage data, collaborate with partners, or unlock new monetization opportunities, Lotame provides a flexible set of tools to keep your marketing strategies ahead. It's a valuable resource for brands and agencies aiming to improve campaign performance through advanced data solutions.
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