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Ehrenberg-Bass Institute for Marketing Science
Discover evidence-based marketing research, insights, and resources from a world-class institute helping brands understand buyer behavior and brand growth.
Unlock evidence-based marketing insights
The Ehrenberg-Bass Institute for Marketing Science is a research-focused website that helps you understand how marketing really works. Whether you work for a global brand or are simply curious about buyer behavior, you’ll find science-backed insights and practical resources here.
You can explore research services, discover publications on marketing strategy, and learn from real-world evidence about what drives brand growth. The site also offers opportunities for sponsorships and access to exclusive reports, making it a valuable hub for marketers, academics, and business leaders interested in proven marketing knowledge.
If you’re looking to base your strategies on solid data rather than guesswork, this site offers tools, guides, and expert advice to help you make informed decisions and grow your brand with confidence.
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