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The Media Intelligence and Infrastructure Platform for Audio and Podcasts | Backtracks
Backtracks provided tools for audio publishers and advertisers to analyze podcast audiences, optimize content, and improve listener experiences.
Understand and grow your podcast audience
Backtracks was a platform designed for audio publishers, advertisers, and podcast platforms to gain deeper insights into their audiences. By offering privacy-focused analytics and tools, it helped you understand listener behaviors and optimize your audio content for better engagement.
Whether you were producing podcasts or running ad campaigns, Backtracks aimed to make it easier to track performance and maximize revenue. Its API-first approach allowed seamless integration, letting you harness media intelligence without compromising user privacy.
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