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World Data Lab
Access global consumer and demographic forecasts by category, country, and city to support smarter business and policy decisions with actionable data insights.
Forecast consumer trends in 180+ countries
World Data Lab is your go-to source for detailed consumer and demographic forecasts across the globe. Whether you’re interested in spending trends in specific categories or want to understand future market opportunities, you’ll find data-driven insights for over 180 countries and thousands of cities.
With a single, peer-reviewed methodology, the platform offers actionable breakdowns by demographics and region. Businesses and policymakers can use these forecasts to make informed decisions, plan strategies, and anticipate market changes. If you need to understand where and how people will spend in the future, World Data Lab provides the tools and reports to guide you.
The site is designed for easy exploration, letting you dive into a variety of categories, download insights, and stay updated on global trends. Whether you’re a business leader, analyst, or policymaker, you’ll find valuable resources and data to help you plan with confidence.
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