Styleguide.mailchimp.com
Welcome to the Mailchimp Content Style Guide | Mailchimp Content Style Guide
Explore Mailchimp's official content style guide for clear, consistent writing tips and best practices, useful for teams creating digital content.
Get clear writing guidelines for digital content
Mailchimp's Content Style Guide is a resource designed to help you write clear, consistent, and effective content for websites, emails, and more. Originally made for Mailchimp employees, it's now available for anyone looking to improve their communication skills and content quality.
Inside, you'll find practical writing tips, grammar rules, and advice for different types of content—from newsletters to social media posts. The guide also covers topics like accessibility, tone, and legal considerations, making it a helpful tool for content creators, marketers, and communication teams alike.
Whether you're new to writing or want to refine your approach, this guide offers straightforward advice and examples to support your work. It's a friendly, easy-to-use reference for anyone aiming to create content that's both effective and on-brand.
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