Networkadvertising.org
Home - NAI: Network Advertising Initiative
Promote privacy and standards in online advertising
NAI develops self-regulatory standards for online advertising, promoting privacy and industry compliance since 2000.
The Network Advertising Initiative (NAI) is an industry group focused on creating and promoting self-regulatory standards for online advertising. Since 2000, it has worked to balance effective digital marketing with consumer privacy protections. On the site, you can learn about their standards, membership benefits, and how advertising impacts user privacy.
If you are part of the advertising industry or interested in digital privacy, NAI offers resources, policy updates, and tools to help you understand and comply with evolving regulations. The platform also provides mechanisms for consumers to opt out of targeted advertising, reflecting its commitment to transparent and responsible advertising practices.
NAI engages with policymakers and the public to advocate for privacy-conscious advertising frameworks. Whether you’re a marketer, regulator, or consumer, the site offers comprehensive information about digital advertising ethics and privacy safeguards.
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