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Home - European Interactive Digital Advertising Alliance
Learn about digital advertising standards, consumer rights, and industry guidelines in Europe with resources from the European Interactive Digital Advertising Alliance.
Understand your rights in digital advertising
The European Interactive Digital Advertising Alliance (EDAA) helps you understand how online behavioral advertising works and your rights as a digital consumer in Europe. The site offers clear explanations of key regulations like the DSA and GDPR, showing how these laws impact both consumers and companies involved in digital advertising.
Whether you're looking to educate yourself about privacy, find trustworthy advertising practices, or discover resources for compliance, EDAA provides a wealth of materials for individuals and organizations. With sections dedicated to consumers and companies alike, you'll find practical guides, principle documents, and information about responsible advertising across the EU.
If you're interested in how digital platforms handle your data, or if you work in online advertising and want to stay compliant, EDAA is a valuable source for up-to-date standards, certification programs, and educational content tailored to the European digital landscape.
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