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Category Pirates | Category Pirates 🏴☠️ | Substack
Get expert insights on category design and business breakthroughs from leading entrepreneurs and marketers, delivered through a popular newsletter on Substack.
Unlock strategies for creating standout business categories
Category Pirates is a newsletter that dives deep into the art and science of category design. If you're interested in learning how top entrepreneurs, marketers, and executives create and dominate new business categories, this site offers practical insights and stories from industry leaders.
You can subscribe to receive regular articles that break down the strategies behind legendary business moves and help you think differently about building and positioning your brand. The content is approachable whether you're a founder, marketer, or just curious about business innovation.
Created by experts Christopher Lochhead, Eddie Yoon, and Katrina Kirsch, Category Pirates stands out for its focus on teaching you how to shape your own market space. It's a great resource if you want to move beyond competing and start creating new opportunities.
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