Brand and Visual Identity – UW–Madison's official brand guide – UW–Madison
Official UW–Madison site offering logos, colors, templates, and guides for the university's brand and visual identity.
Access UW–Madison brand logos and templates
This website is your go-to source for all things related to the University of Wisconsin–Madison's brand and visual identity. You can find official logos, color palettes, templates, and detailed guides to help maintain consistent branding across various materials. Whether you’re a student, staff member, or vendor, the site provides the tools you need to represent UW–Madison correctly.
Designed to support both internal and external users, the site includes resources for photography, videography, and graphic elements to help you create professional and cohesive communications. It also highlights the university’s commitment to diversity and the core values behind its brand, making it more than just a collection of assets.
If you’re involved in any project that requires UW–Madison branding, this site helps you get everything right with easy access to templates and contact information for additional support. The site is user-friendly and keeps the university’s visual standards clear and accessible.
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