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Behavior Design Lab
Explore models and methods for designing behavior change, based on Dr. BJ Fogg's research at Stanford. Learn, research, and apply behavior design tools.
Learn practical tools for behavior change design
The Behavior Design Lab at Stanford is your go-to resource for understanding and applying proven methods to influence human behavior. Rooted in Dr. BJ Fogg's pioneering research, the site offers a clear introduction to behavior design, along with a variety of models and tools that help you create positive change.
Whether you're an educator, researcher, designer, or just curious about behavior science, you'll find practical resources, current research projects, and training opportunities here. The lab shares frameworks like the Fogg Behavior Model and provides access to guides, climate action training, and projects focused on positive experiences.
If you want to learn how to design for real behavior change, this site gives you a systematic, research-backed approach. It's a welcoming hub for anyone interested in the science and practice of behavior design.
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