Asa.co.nz
ASA – Advertising Standards Authority – Every ad a responsible ad
The Advertising Standards Authority sets and enforces advertising standards in New Zealand, helping ensure ads are responsible, truthful, and fair.
Learn about and report ad standards in NZ
The Advertising Standards Authority (ASA) is your go-to resource for understanding and upholding advertising standards in New Zealand. Whether you're an advertiser, consumer, or simply curious about ad practices, the site offers clear guidance on what makes advertising responsible and truthful.
You can easily access codes of practice, submit or follow up on complaints, and find helpful guides for different types of advertising, from food and beverage to gambling and health. The ASA also provides information on the complaints and appeals process, making it straightforward if you want to raise a concern about an ad.
This site is especially useful if you want to make sure ads meet community expectations or if you need to know the rules as a business. With resources, quick guides, and up-to-date decisions, the ASA helps keep advertising in New Zealand fair and accountable.
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